Beginner’s Guide To affiliate marketing

Google Adwords Budget

The simplest way to begin an Adwords campaign is to set your daily budget at $5.00. You can watch daily to see if your ads are drawing clicks. It’s been estimated that 95% of those who lose money on pay per click advertising do so because they fail to keep an eye on not only the daily budget but the results of ads.
Often the most popular keywords will be entirely too expensive to bid on. This is where a long keyword list can come in handy. Try using more of the words that cost less, in addition to phrases and terms.
When ads are producing clicks that result in product sales, you can cut your bid amount in half or even by two-thirds and still get traffic.
Google Adwords Sign Up
Google Adwords Help Center
Pay Per Click Advantages
When used correctly, pay per click ads get immediate results.
Pay per click ads give you the power to test a business idea and find out if there is a market for it before investing a lot of money.
Pay Per Click Do’s

Do research keywords carefully.
Do use specific, focused keywords.
Do monitor ad campaigns closely.
Do set a budget and stick with it.
Do shoot for a position somewhere between 3rd and 7th.
Do know your profit margin and conversion rate.
Do include keywords in ad titles.
Do consider current event keywords.
Do consider buzz keywords.

Pay Per Click Do Not’s

Do not automatically bid for the highest spot.
Do not ignore budget.
Do not forget to keep an eye on ads & monitor their performance.
Do not put off turning off ad campaigns that are not getting results.
Do not get involved in bidding wars.
Do not use direct URLs to the merchant site.
Pay Per Click Ads

Typical pay per click ads consist of a heading, a short summary and the URL where customers who click on the ad will land. Some pay per click providers allow more words per ad, some allow less. The rules regarding terms and descriptions used vary from provider to provider.
With some pay per click providers, your ads will appear instantly. With other providers, you must wait until your ads have been approved.
Once you’ve written an ad, try creating different versions of it. Don’t be afraid to tweak ads and try them again.
ROI, or return on investment is what matters. To determine the ROI of an ad, subtract the cost of running the ads from the amount earned from the ads. If the ROI is low or is a negative number, it’s time to stop the ad and change or delete it.
Keywords

The success (or failure) of your ad relies very much on your selection of keywords. Keywords, the words customers will use to find your ad, should be as focused as possible. The more focused the keyword, the more the ad can potentially earn.
Keyword Do’s

Do Choose Keywords Carefully.
Do Use Specific, focused keywords.
Do use more than one keyword tool to build the best selection.
Do Set Negative Keywords.
Keyword Do Not’s
Do Not Use broad keywords.
Yahoo Search Marketing

Yahoo Search Marketing (formerly Overture) operates much like Google and other pay per click programs. Ads appear on pages in the Yahoo Search Marketing directory area. Yahoo’s help section features frequently asked questions and topic search options.
Cost to get started is a $5.00 deposit (used as bid credits). Although the fine print states that you may be charged 10% more than the budget amount that you set, this rarely happens. Yahoo does automatically charge your credit card every time you run low on funds. Other pay per click providers do not charge your credit card and add more credit to your account until you choose to do so.
When signed in to Yahoo Search Marketing, you’ll see id ranges, estimated clicks and estimated share of clicks. You can change your maximum bid to see how this affects expected traffic and anticipated costs.
Remember that it isn’t necessary to be in the #1 position. It’s often better to be at #2 or #3 than it is to be at #1. What matters is that you are on the first page of search results.
Relevant, well-written ads can result in a high click through rate (CTR) and a higher quality scoring. Ads that score higher often get discounts on click costs.
Where Google lets you choose exact, broad or phrase matching, Yahoo offers standard and advanced. Ads set for standard match will show when keywords match the exact terms being searched, in addition to singular, plural and misspelled versions of your keywords. Advanced matching displays ads for broad range matching.
Yahoo offers standard and advanced match listings. Standard listings can actually appear above advanced ones when the standard listing search terms more closely match the words being searched.
Microsoft Ad Center

Microsoft Ad Center’s distribution area is more limited than that of Google and Yahoo, although it is growing. Signing up is simple, a help center and ad tools are provided.
One neat tool that the Ad Center features is an actual ad writer. You type in the URL of the site you wish to promote. The program will show you potential ads. You’ll find a long list of helpful tools here that you could also use while writing ads for Google Adwords and other programs.
Other Pay Per Click Providers

There are many other pay per click providers. Smaller pay per click search engines often feature keywords at lower bid costs. This is because less people are using these engines. The cost to get started varies from company to company. Here are a few of the popular ones, in alphabetical order.
ABCSearch
Enhance
ePilot
Espotting
FindWhat
GoClick
Kanoodle
Looksmart
Lycos
Miva
Search123
SearchFeed
7Search
sitmap